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CASE STUDY
MOSSANT
Brand identity and packaging design, in which I find comfort in liminal spaces. For Mossant Fermentary.
SERVICES
creative direction, brand identity, packaging design
INDUSTRY
F&B, lifestyle
Mossant Fermentary is a company that explores modern avenues of the age-old tradition of fermentation, at the crossroads of conscious living and having a good time. Formed by a team of culinary and industry professionals, I was contacted in the nascent stages of their operation to give visual grounding to their products in terms of a brand identity and packaging design for their first three products.
The process of fermentation is a function of time. I loved that and wanted to run with it. My idea was to show a fragment of time, illustrate frozen still-lifes that carry the anonymity of place and occurence. By implying “time”, we are implying that the products are essentially crafted by time itself.
I created three illustrations of liminal spaces–the space between what is and what will happen next.
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These were transported onto the bottles to be the backdrop of the labels.
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IMPORTANT NOTE:
Mossant has since chosen to move away from this brand identity and packaging aesthetic. Their current appearance is not my work.
CREDITS
Sanjana Bhatt
creative direction, brand identity, packaging design